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Purpose – The current research aims to explore variables that explain the differences in online reviewers' behavior. Design/methodology/approach – The authors' panel dataset is compiled from Amazon.com's book section and uses publicly available information about reviewers in combination with...
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Purpose: Predicting the inactivity and the repeat transaction frequency of a firm's customer base is critical for customer relationship management. The literature offers two main approaches to such predictions: stochastic modeling efforts represented by Pareto/NBD and machine learning...
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