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51st Congress of the European Regional Science Association: "New Challenges for European Regions and Urban Areas in a Globalised World", 30 August - 3 September 2011, Barcelona, Spain
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Journal of business-to-business marketing
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50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
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Electronic markets : the international journal on networked business
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Industrial marketing : a German-American perspective ; with 29 tables
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1
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
When East meets West at the bargaining table : adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations
Lügger, Kai
;
Geiger, Ingmar
;
Neun, Harald
;
Backhaus, Klaus
- In:
Journal of business economics : JBE
85
(
2015
)
1
,
pp. 15-43
Persistent link: https://www.econbiz.de/10010476676
Saved in:
3
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
4
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
5
Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough
Backhaus, Klaus
-
2013
Persistent link: https://www.econbiz.de/10009759497
Saved in:
6
Every future needs a past : a personal view of the history of JBBM
Backhaus, Klaus
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011304043
Saved in:
7
Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
Saved in:
8
The paradox of unsatisfying but stable vertical relationships : a look at german car suppliers
Backhaus, Klaus
- In:
Development, management and governance of relationships …
,
(pp. 281-297)
.
1996
Persistent link: https://www.econbiz.de/10001303774
Saved in:
9
Strategische Allianzen
Backhaus, Klaus
(
contributor
);
Piltz, Klaus
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000092800
Saved in:
10
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, Sönke
-
1986
Persistent link: https://www.econbiz.de/10000071588
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