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When natural resources run out, market knowledge steps in : Lessons on natural resource deployment from a longitudinal study in a resource‐scarce region of Ethiopia
Gugissa, Desalegn A.; Ingenbleek, Paul T.M.; Trijp, Hans van - In: Business Strategy and the Environment 30 (2020) 4, pp. 1598-1609
Persistent link: https://www.econbiz.de/10012406539
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Variety seeking in consumption behavior : a review
Trijp, Hans van - 1989
Persistent link: https://www.econbiz.de/10000782109
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Branding fresh food products : exploratory empirical evidence from the Netherlands
Nijssen, E. J. - In: European review of agricultural economics : ERAE 25 (1998) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10001243925
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An investigation into the validity of measures for variation in consumption used in economics and marketing
Trijp, Hans van - In: European review of agricultural economics : ERAE 17 (1990) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10001080570
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Quality guidance : a consumer-based approach to food quality improvement using partial least squares
Steenkamp, Jan-Benedict E. M. - In: European review of agricultural economics : ERAE 23 (1996) 2, pp. 195-215
Persistent link: https://www.econbiz.de/10001201149
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Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van - In: European review of agricultural economics : ERAE 19 (1992) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
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Market knowledge as a driver of sustainable use of common-pool resources : a lab-in-the-field study among pastoralists in Ethiopia
Gugissa, Desalegn A.; Ingenbleek, Paulus Theodorus Maria; … - In: Ecological economics : the transdisciplinary journal of … 185 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013040616
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Partially green, wholly deceptive? : how consumers respond to (in)consistently sustainable packaged products in the presence of sustainability claims
Steenis, Nigel D.; Herpen, Erica van; Lans, Ivo A. van der - In: Journal of advertising 52 (2023) 2, pp. 159-178
Persistent link: https://www.econbiz.de/10014233789
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Markets, marketing and developing countries : where we stand and where we are heading
Trijp, Hans van (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10003983414
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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; Trijp, Hans van; Eskildsen, Jacob Kjær - In: Journal of marketing communications 16 (2010) 1/2, pp. 21-45
Persistent link: https://www.econbiz.de/10003952921