The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of...

Purpose: This paper aims to explore the complex relationships between knowledge strategies (i.e. exploration and exploitation) and the performance of manufacturing SMEs by testing the mediating role of customer relationship management capabilities, which are defined as a firm’s level of...

Purpose: The purpose of this paper is to examine the environment-strategy-structure fit in the context of industrial servitization and its impact on the profitability of manufacturing SMEs. Design/methodology/approach: Data were collected from face-to-face interviews with the CEOs of 184 French...

In order to explore scientific writing in Information Systems (IS) journals, we adopt a combination of historical and rhetorical approaches. We first investigate the history of universities, business schools, learned societies and scientific articles. This perspective allows us to capture the...

This article analyzes the different phases the Information Systems--Sociology relationship has gone through and points out some specific features of sociologists and Information Systems scientists in their conceptualization of Information Technology (IT). It shows that both academic fields...

In the framework of endogenous growth of Acemoglu & Aghion in "The environment and directed technical change", the paper aims at creating endogenous labor market and analyzing its effects on the environment and on the growth in the competitive equilibrium and the optimal policy. A final output...

Social responsible investment is surging in all industrial countries, despite the conventional wisdom that the inclusion of extra-financial criteria in the stock selection process should arm the financial performance of these funds. As a consequence, many papers have attempted to measure the...