Kyrgidou, Lida; Mylonas, Naoum; Petridou, Eugenia; … - In: Journal of Research in Marketing and Entrepreneurship 23 (2021) 2, pp. 211-234
Purpose: The purpose of this study is to examine factors leading to venture success, emphasizing the role of entrepreneurs as critical in the whole process, based on a sample of women entrepreneurs. Drawing upon the competence-based view of the firm, it examines the effect of entrepreneurial...