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Destination brand equity among...
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ECONIS (ZBW)
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Destination marketing : an integrated marketing communication approach
Pike, Steven
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004911571
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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009880422
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3
Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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4
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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5
Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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6
Destination marketing : an integrated marketing communication approach
Pike, Steven
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003586604
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7
Destination marketing : essentials
Pike, Steven
-
2016
-
Second edition
Persistent link: https://www.econbiz.de/10011412947
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8
Branding the Gold Coast for domestic and international tourism markets
Scott, Noel
- In:
Tourism marketing : quality and service management …
,
(pp. 197 - 211)
.
2002
Persistent link: https://www.econbiz.de/10014554348
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9
What constitutes a theoretical contribution
Scott, Noel
-
2025
Persistent link: https://www.econbiz.de/10015337561
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10
Tourism Research Methods: Integrating Theory with Practise
Pike, Steven
- In:
International Journal of Contemporary Hospitality Management
19
(
2007
)
1
,
pp. 95-96
Persistent link: https://www.econbiz.de/10014762807
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