Purpose – The aim of this paper is to measure the empirical relationship between self‐congruity and game usage and purchase. This is important because it highlights that games affect self concept and the symbolic value that can be obtained from the game. It is aimed to implement this study...

Over the last decade, considerable emphasis has been placed on the importance of relationship marketing. The re‐orientation of marketing has been at the expense of the traditional approach to marketing, that is transaction marketing (the “4Ps”). However, others conclude that transactional...

This chapter is an appraisal of the major issues in the pricing of municipal water. The topic is ideally suited for a report devoted to a discussion of the potential for financing water resource projects through means of fees and charges, since the provision of municipal water fulfills the two...