Does game self-congruity increase usage and purchase?
Robert Davis and Bodo Lang
| Year of publication: |
2013
|
|---|---|
| Authors: | Davis, Robert ; Lang, Bodo |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 1, p. 52-66
|
| Subject: | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Persönlichkeitspsychologie | Personality psychology | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742862