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Slicing, dicing, spicing, and pricing : factors influencing purchase and consumption of fresh potatoes
Dukeshire, Steven; McPherson, Mark; Veitch, Scott; … - In: Journal of food products marketing 22 (2016) 2, pp. 240-257
Persistent link: https://www.econbiz.de/10011561226
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Identity and difference : re-thinking UK South Asian entrepreneurship
McPherson, Mark - In: Journal of enterprising communities : people and places … 11 (2017) 5, pp. 564-589
Persistent link: https://www.econbiz.de/10011811535
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Business practices within South Asian family and non-family firms : a comparative study
McPherson, Mark - In: International journal of entrepreneurial behaviour & … 16 (2010) 5, pp. 389-413
Persistent link: https://www.econbiz.de/10008738357
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An outsider’s inside view of ethnic entrepreneurship
McPherson, Mark - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 63-89
Persistent link: https://www.econbiz.de/10011598701
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Think non-ethnic, but act ethnic : perspectives from South Asian entrepreneurs
McPherson, Mark - In: Journal of entrepreneurship, management and innovation … 15 (2019) 2, pp. 117-152
Persistent link: https://www.econbiz.de/10012265716
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China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark; Li, Xiang - In: Marketing management in Asia, (pp. 33-50). 2013
Persistent link: https://www.econbiz.de/10009659660
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Sustainable branding in healthcare within Generation Z in a developing economy
Vellore-Nagarajan, Durga; Priporas, Constantinos-Vasilios; … - In: Sustainable branding : ethical, social, and …, (pp. 324-343). 2021
Persistent link: https://www.econbiz.de/10012546446
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Brand repositioning of Egypt's muslim brotherhood : do you see what I see, views from the female electorate?
McPherson, Mark; Ismail, Monia Mohsen - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 261-295
Persistent link: https://www.econbiz.de/10012257423
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CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga; Priporas, Constantinos Vasilios; … - In: Journal of business research : JBR 169 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
MacPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10010003219