Vida, Irena; Dmitrović, Tanja; Obadia, Claude - In: European Journal of Marketing 42 (2008) 3/4, pp. 327-343
Purpose – In view of the increasingly dynamic ethnic composition of nation states in Europe and elsewhere, this paper aims to examine the effects of ethnic affiliation on ethnocentrism and domestic purchase bias, and to test a model of consumer ethnocentrism antecedents and outcomes in a...