Purpose – Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to invest in developing strong and effective business‐to‐business...

The growing academic attention given to outsourcing and offshoring reflects a trend to develop offshore business models that capitalises on both the effectiveness and efficiencies that might be offered by the business network. Recent innovations in information communications technologies have...

This thesis explores the relationship between a firm's supply chain and a firm's degree of market orientation and economic performance. The results suggest that certain types of supply chain design - in particular those models that make for close links with the firm's customers - lead to...

Purpose – Although much has been written about the antecedents and consequences of market orientation, and previous studies have generated useful insights into different “forms” of market orientation, little is known of the emphases placed on different dimensions of market orientation, and...

This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and the PESTEL environmental scanning tool – to assess their readiness to anticipate market-shaping acts. Drawing on the market-shaping literature that conceptualizes markets as complex adaptive...