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Brand power index : using principal component analysis

Bei, Lien-ti; Cheng, Tsung-chi - In: Applied economics 45 (2013) 19/21, pp. 2954-2960

Persistent link: https://www.econbiz.de/10010192345

The effects of logo frame design on brand extensions

Chen, Yu-Shan Athena; Bei, Lien-Ti - In: Journal of Product & Brand Management 29 (2019) 1, pp. 97-113

Purpose: The purposes of two experiments were to examine how brands may create a broad brand impression and benefit brand extensions by crafting logo frames. Design/methodology/approach: Two experimental studies were conducted. Study 1 examines how removing and breaking logo frames expands...

Persistent link: https://www.econbiz.de/10012076775

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188

Persistent link: https://www.econbiz.de/10010117603

Balanced or Imbalanced, that is the Question : The Effect of R&D/Marketing Power Structure on New Product Development Time

Chang, Chia-Yang; Lou, Yung-Chien; Bei, Lien-ti - 2023

Making new product development (NPD) faster than competitors by gaining the first-mover advantage is critical for firms. This paper examines two competing hypotheses regarding shortening the NPD time. The information processing theory advises that the decision power in NPD projects should be...

Persistent link: https://www.econbiz.de/10014360542

Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

Bei, Lien-ti; Chu, Chia-hsien; Shen, Yung-cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10009373366

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188

Persistent link: https://www.econbiz.de/10009726048

Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity

Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113

Persistent link: https://www.econbiz.de/10008856894

Position matters when we stand together : a linguistic perspective on composite brand extensions

Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701

Persistent link: https://www.econbiz.de/10010466638

The effects of hedonic and utilitarian bidding values on e-auction behavior

Bei, Lien-ti; Chen, Ming-Yi - In: Electronic commerce research 15 (2015) 4, pp. 483-507

Persistent link: https://www.econbiz.de/10011400945

Customer's perceived value of waiting time for service events

Lin, Yu-Tse; Xia, Kang-Ning; Bei, Lien-ti - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10011294152