Purpose – An important characteristic of Fair Trade products is that a fair price is paid to the producer. At the same time the Fair Trade system is accused of being inefficient with respect to the distribution of the price premium paid by consumers along the supply chain. This study aims to...

“Growing awareness among consumers about sustainability issues ‐ ranging from recycling to fair wages forworkers ‐ are starting to shape consumer buying patterns” (Partos 2009). Especially for conscious consumersethical and sustainable consumption are becoming mainstream.With regard to...

Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and...