Narrow search
Showing 1 - 9 of 9
Cover Image
Entering emerging media markets : analyzing the case of the Chinese magazine market
Strube, Mania - In: JMM : the international journal on media management 12 (2010) 3/4, pp. 183-204
Persistent link: https://www.econbiz.de/10008823573
Cover Image
Development of transnational media management research from 1974 - 2009 : a propositional inventory
Strube, Mania - In: JMM : the international journal on media management 12 (2010) 3/4, pp. 115-140
Persistent link: https://www.econbiz.de/10008823576
Cover Image
Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Cover Image
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Cover Image
Managing headquarters-subsidiary relations from a knowledge perspective : strategies for transnational media companies abstract
Strube, Mania; Berg, Nicola - In: JMM : the international journal on media management 13 (2011) 4, pp. 225-251
Persistent link: https://www.econbiz.de/10009489274
Cover Image
Mediadienstleistungen in der Werbebranche
Knuth, Ingo - 2013
Persistent link: https://www.econbiz.de/10009707694
Cover Image
Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Cover Image
The impact of product quality on advertising media planners' satisfaction
Knuth, Ingo; Engel, Dirk - In: International journal on media management : JMM 23 (2021) 1/2, pp. 91-116
Persistent link: https://www.econbiz.de/10012696955
Cover Image
Solution-Oriented media management research : a framework to nurture future impact of the field
Petzold, Thomas; Knuth, Ingo - In: Journal of media business studies 19 (2022) 4, pp. 240-262
Persistent link: https://www.econbiz.de/10013459564