Molina-Castillo, Francisco-Jose; Penz, Elfriede; … - In: Marketing Intelligence & Planning 39 (2021) 7, pp. 873-892
Purpose: Demand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase intentions. Design/methodology/approach: This...