In recent years, the food industry has been confronted with public concerns about health and obesity. And while companies are taking several measures in response, it is unclear to what extent they should communicate these policies or not. This is a topic left largely unexplored, but a crucial...

To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings...

While most research on business-nonprofit partnerships has focused on macro and meso perspectives, this paper pays attention to the micro level. Drawing on various theoretical perspectives from both marketing and management, we conceptually relate the outcomes of active employee participation in...