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Hruschka, Harald
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Steiner, Winfried J.
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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OR spectrum : quantitative approaches in management
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Econometrics of short and unreliable time series
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European Journal of Operational Research ; 114 (1999) 346-353
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Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
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Handbook of marketing decision models
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal für Betriebswirtschaft : management review quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing Letters ; 9:4 (1998): 337–347
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Marketing letters : a journal of research in marketing
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Mathematics Preprint Archive
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Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Review of managerial science
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Wirtschaftsuniversität Wien - SFB Adaptive Information Systems and Modelling in Economics and Management Science / Report series
1
Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science
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ECONIS (ZBW)
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EconStor
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4
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OLC EcoSci
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1
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10004730645
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2
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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3
Use of fuzzy relations in rule-based decision support systems for business planning problems
Hruschka, Harald
- In:
European journal of operational research : EJOR
34
(
1988
)
3
,
pp. 326-335
Persistent link: https://www.econbiz.de/10001066069
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4
Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald
- In:
Econometrics of short and unreliable time series
,
(pp. 73-86)
.
1995
Persistent link: https://www.econbiz.de/10001290741
Saved in:
5
Market share models with semi-parametric additive brand attractions
Hruschka, Harald
-
1998
Persistent link: https://www.econbiz.de/10001413019
Saved in:
6
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
7
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
8
Endogeneity of store attributes in heterogeneous store-level sales response models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
34
(
2012
)
1
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009488298
Saved in:
9
Comparing small- and large-scale models of multicategory buying behavior
Hruschka, Harald
- In:
Journal of forecasting
32
(
2013
)
5
,
pp. 423-434
Persistent link: https://www.econbiz.de/10009788813
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10
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
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