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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter - In: The journal of brand management : an international journal 21 (2014) 9, pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter - In: Corporate reputation review : an international journal 20 (2017) 3/4, pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
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Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter - In: The Oxford handbook of luxury business, (pp. 287-308). 2022
Persistent link: https://www.econbiz.de/10013273938
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A quantitative portfolio simulation model and a critical view of the BCG portfolio approach
Merten, Peter P. - 1987
Persistent link: https://www.econbiz.de/10000738866
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of business research : JBR 152 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
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Influencer transgressions : the impacts on endorser and brand
Mettenheim, Walter von; Wiedmann, Klaus-Peter - In: The journal of media economics 35 (2023) 1/2, pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
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The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie; Karampournioti, Evmorfia; Wiedmann, … - In: International journal of consumer studies 46 (2022) 4, pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
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Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von; Wiedmann, Klaus-Peter - In: Journal of food products marketing : innovations in … 27 (2021) 8/9, pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Schumacher, Henrik - In: Handbook of research on mobile marketing management, (pp. 190-212). 2010
Persistent link: https://www.econbiz.de/10003919363