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Marketing
17,857
Brand management
16,515
Markenführung
16,071
Consumer behaviour
11,687
Konsumentenverhalten
11,519
Markenartikel
7,761
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7,668
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7,553
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7,536
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5,949
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5,886
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5,677
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5,420
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4,322
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4,289
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2,941
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2,923
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2,870
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2,868
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2,632
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2,607
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2,493
Management control
2,395
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2,191
Corporate social responsibility
1,962
Corporate Social Responsibility
1,951
USA
1,917
Strategisches Management
1,746
Werbung
1,723
United States
1,684
Advertising
1,557
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1,508
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1,478
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1,457
marketing
1,346
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1,305
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1,270
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1,244
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1,195
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1,067
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1,048
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Kotler, Philip
206
Melewar, T. C.
120
Keller, Kevin Lane
92
Sheth, Jagdish N.
74
Balmer, John M. T.
67
Foroudi, Pantea
67
Kumar, V.
61
Aaker, David A.
58
Brown, Stephen
58
McDonald, Malcolm
56
De Chernatony, Leslie
55
Vrontis, Demetris
55
Kitchen, Philip J.
53
Tadajewski, Mark
52
Bang, Nguyen
51
Homburg, Christian
48
Hair, Joseph F.
47
Phau, Ian
47
Woodside, Arch G.
47
Malhotra, Naresh K.
45
Loureiro, Sandra Maria Correia
44
Rajagopal
44
Merrilees, Bill
43
Pitt, Leyland F.
43
Solomon, Michael R.
42
Gupta, Suraksha
40
Baker, Michael John
39
Dennis, Charles
39
MacInnis, Deborah J.
39
Armstrong, Gary
38
Ind, Nicholas
38
Kerin, Roger A.
38
Piercy, Nigel
38
Ko, Eunju
37
Leeflang, Peter
37
Peitz, Martin
37
Bruhn, Manfred
36
Iacobucci, Dawn
36
Veloutsou, Cleopatra
36
Cova, Bernard
35
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American Marketing Association
100
OECD
59
Springer Fachmedien Wiesbaden
55
National Bureau of Economic Research
51
Edward Elgar Publishing
37
IGI Global
34
Springer International Publishing
32
Rheinisch-Westfälische Technische Hochschule Aachen
24
University of Western Sydney
23
Verlag Dr. Kovač
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
European Society for Opinion and Marketing Research
18
Information Resources Management Association
18
NetLibrary, Inc
16
Organisation for Economic Co-operation and Development
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WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Harvard Graduate School of Business Administration
14
Chartered Institute of Marketing
12
Florida Atlantic University
12
HAL
12
Business & Economics Society International
11
Academy of Marketing Science
9
Routledge <Verlag>
9
American Management Association
8
College of Law and Business
8
De Gruyter Oldenbourg
8
European Commission / Joint Research Centre
8
International Group of Controlling
8
School of Marketing and International Business
8
Chartered Institute of Marketing <London>
7
College of Business
7
Erasmus Research Institute of Management
7
Technische Universität Dresden
7
Books on Demand GmbH <Norderstedt>
6
Eurasia Business and Economics Society
6
European Marketing Academy
6
IMP Group
6
Logos Verlag Berlin
6
Peter Lang GmbH
6
Schmalenbach-Gesellschaft für Betriebswirtschaft
6
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Journal of business research : JBR
964
The journal of brand management : an international journal
628
European Journal of Marketing
516
The journal of product & brand management
444
SpringerLink / Bücher
414
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
312
European journal of marketing : EJM
234
Marketing Intelligence & Planning
218
Journal of marketing management : MM
199
Marketing intelligence & planning
194
Journal of Product & Brand Management
182
Journal of the Academy of Marketing Science
180
Corporate reputation review : an international journal
175
Journal of strategic marketing
175
Psychology & marketing
173
Journal of business ethics : JOBE
165
Asia Pacific journal of marketing and logistics
164
Journal of marketing
163
Springer eBook Collection
162
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Strategic Direction
155
Journal of marketing communications
145
International journal of hospitality management
136
Journal of Consumer Marketing
128
Journal of marketing education : JME
122
Marketing theory
121
Journal of marketing management : JMM ; journal of the Academy of Marketing
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
The IUP journal of brand management : IJBRM
110
Journal of historical research in marketing
107
Business horizons
105
Cogent business & management
105
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
100
The journal of business & industrial marketing
100
Marketing letters : a journal of research in marketing
98
International journal of internet marketing and advertising : IJIMA
96
Journal of macromarketing : examining the interactions among markets, marketing, and society
96
Journal of promotion management : innovations in planning and applied research
96
Qualitative market research : an international journal
96
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ECONIS (ZBW)
37,886
USB Cologne (EcoSocSci)
8,214
Other ZBW resources
2,746
BASE
910
EconStor
277
RePEc
225
OLC EcoSci
66
USB Cologne (business full texts)
61
ArchiDok
5
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date (oldest first)
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level
marketing
; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
Saved in:
2
Managing corporate brands : a new approach to corporate communication
Ormeño, Marcos
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438991
Saved in:
3
Managing Corporate Brands : A new approach to corporate communication
Ormeño, Marcos
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10013520861
Saved in:
4
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
5
The impact of corporate
marketing
on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Corporate branding: the
marketing
perspective
Riel, Cees B. M. van
;
Berens, Guido A. J. M.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 113-124)
.
2003
Persistent link: https://www.econbiz.de/10001737371
Saved in:
7
Corporate heritage, corporate heritage
marketing
, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
8
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
9
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
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