Purpose – Competitive dynamics are placing greater emphasis on customer experience, making the management of the last 100 meters of the supply chain critical to differential performance. Traditionally, supply chain design has emphasized two processes: new product development and order...

Managers at leading companies recognize that the key to competitive success is to meet the real needs of customers better than the competition. These companies have adopted well‐crafted strategies that have driven a revolution of restructuring and reengineering. The objective of these...

Purpose – To examine the nature and extent of commitment to supply chain collaboration. Also, to explore the state of supply chain governance structures. Design/methodology/approach – A multi‐method survey and in‐depth interview methodology was employed to gather data. Content analysis...