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Purpose – The purpose of this paper is to examine the impact that various incentives to export have on the export marketing performance of Australian export market ventures. Design/methodology/approach – The paper is based on an empirical investigation of firms involved in exporting to...
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Purpose: Although both institutional export assistance and entrepreneurial orientation (EO) contribute separately and positively to export performance, the interplay between them has received little attention. This study examines the role of international EO in deriving performance benefits...
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