Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Weng Marc Lim, Pervaiz K. Ahmed, M. Yunus Ali
| Year of publication: |
2019
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|---|---|
| Authors: | Lim, Weng Marc ; Ahmed, Pervaiz K. ; Ali, M. Yunus |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 136-143
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| Subject: | B2B | Data management | Data maximization | Data partitioning | Marketing experiment | Knowledge engineering | Resource management | Resource maximization | B-to-B-Marketing | Business-to-business marketing | Informationsmanagement | Information management | Theorie | Theory | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990747