Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

Purpose: The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts. Design/methodology/approach: This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different...

Purpose: This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach: In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a...

Purpose: This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future. Design/methodology/approach: This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist...