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Insights on international franchising : entry mode decision
Baena, Verónica
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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2
Market conditions driving international frachising in emerging
Baena, Verónica
- In:
International journal of emerging markets
7
(
2012
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10009547476
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3
Franchise expansion in the Asia Pacific region : a country choice examination
Baena, Verónica
- In:
International journal of entrepreneurship and small business
18
(
2013
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009729953
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4
European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica
- In:
Management research review
38
(
2015
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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5
The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
4
,
pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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6
The shift from fast fashion to socially and sustainable fast fashion : the pivotal role of ethical consideration of consumer intentions to purchase Zara
Baena, Verónica
- In:
Corporate social responsibility and environmental management
31
(
2024
)
5
,
pp. 4315-4328
Persistent link: https://www.econbiz.de/10015099226
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7
Modeling global franchising in emerging markets : an entry mode analysis
Baena, Verónica
- In:
Journal of East-West business
15
(
2009
)
3/4
,
pp. 164-188
Persistent link: https://www.econbiz.de/10003934037
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8
Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina
;
Baena, Verónica
;
Cerviño, Julio
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
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9
International franchising decision-making : a model for country choice
Baena, Verónica
;
Cerviño, Julio
- In:
Latin American business review : journal of the …
15
(
2014
)
1
,
pp. 13-43
Persistent link: https://www.econbiz.de/10010355273
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10
The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
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