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Conjoint analysis of drivers and inhibitors of e-commerce adoption
Chaparro-Peláez, Julián; Agufo-Peregrina, Ángel F.; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1277-1282
Persistent link: https://www.econbiz.de/10011446623
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Influences of gender and product type on online purchasing
Pascual-Miguel, Félix J.; Agudo-Peregrina, Ángel F.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1550-1556
Persistent link: https://www.econbiz.de/10011298500
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The long road to omni-channel retailing : an assessment of channel integration levels across fashion and apparel retailers
Acquila-Natale, Emiliano; Chaparro-Peláez, Julián - In: European journal of international management : EJIM 14 (2020) 6, pp. 999-1023
Persistent link: https://www.econbiz.de/10012316159
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Stay or switch? : investigating lock-in effect in multi-channel apparel retailing
Acquila-Natale, Emiliano; Hernández-García, Ángel; … - In: Economics and Business Letters : EBL 9 (2020) 4, pp. 298-305
Persistent link: https://www.econbiz.de/10012424190
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How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.; Chaparro-Peláez, Julián; … - In: Technological forecasting & social change : an … 161 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
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Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.; Hernández-García, Ángel; … - In: Technological forecasting & social change : an … 150 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián; Hernández-García, Ángel; … - In: Review of managerial science : RMS 16 (2022) 7, pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820