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Grohs, Reinhard; Reisinger, Heribert; Wolfsteiner, Elisabeth - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 22-31

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Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

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Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779

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Dittrich, R.; Katzenbeisser, Walter; Reisinger, Heribert - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 117-134

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Reisinger, Heribert; Dockner, Engelbert J.; Baldauf, Artur - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 159-171

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Reisinger, Heribert; Cravens, Karen S.; Tell, Nicole - In: Management international review : mir ; journal of … 43 (2003) 4, pp. 429-437

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Ebster, Claus; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 587-599). 2012

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Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 273-293

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Glaser, Matthias; Reisinger, Heribert - In: Journal of advertising 51 (2022) 2, pp. 188-205

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