At what age and how does understanding of product placement develop?
by Reinhard Grohs, Heribert Reisinger, Elisabeth Wolfsteiner and Johanna Haas
| Year of publication: |
2013
|
|---|---|
| Authors: | Grohs, Reinhard ; Reisinger, Heribert ; Wolfsteiner, Elisabeth ; Haas, Johanna |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 1, p. 22-31
|
| Subject: | Product Placement | Product placement | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Lernpsychologie | Learning psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727086