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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003585093
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003976419
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009620589
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009037361
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Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 961-963
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010364070
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Marketing and operations research : a literatur survey : eine Literaturübersicht
Hildebrandt, Lutz; Wagner, Udo - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 5-18
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001535793
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Examining determinants of export performance in small open economies
Baldauf, Artur; Cravens, David W.; Wagner, Udo - In: Journal of world business : JWB 35 (2000) 1, pp. 61-79
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001463362
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Stochastic models of consumer behaviour
Wagner, Udo - In: European journal of operational research : EJOR 29 (1987) 1, pp. 1-23
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001030911
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Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.; Wagner, Udo - In: Econometric models in marketing, (pp. 165-189). 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001657517
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Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 119-138
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002004826