Purpose This chapter explores the relationship between impulsive online purchasing and the features of online consumers. Design/methodology/approach The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The...

Purpose – The purpose of this paper is to identify the impact of service innovations on firm performance in the hospitality industry in Croatia during the 2012-2014 period. Methodology – The study uses data from the most recent round of Community Innovation Survey, a confidential dataset...

Profitability is often defined as an ultimate criterion of a firm’s competitiveness. A firm is considered competitive if it can outperform its rivals and make profits in the long run. The ability of firms to make profits is commonly associated with a number of firm-specific, industrial and...

It is widely acknowledged that innovations hold the key to the better performance and the competitiveness of firms. Yet, evidence across countries reveals that only a small proportion of firms engage in innovation activities. To some extent, this can be attributed to the high rate of failure to...

Purpose – Due to the rapid demographic aging of the population worldwide, senior travellers (55 years and over) have become an important market segment for the travel and tourism industry. The purpose of this paper is to identify the main features of seniors' tourist behaviour and to determine...