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Consumer behavior : buying, having, and being

Solomon, Michael R. - 1992

Persistent link: https://www.econbiz.de/10000842409

The missing link : surrogate consumers in the marketing chain

Solomon, Michael R. - In: Journal of marketing 50 (1986) 4, pp. 208-218

Persistent link: https://www.econbiz.de/10001015990

Conquering consumerspace : marketing strategies for a branded world

Solomon, Michael R. - 2003

Persistent link: https://www.econbiz.de/10001716809

Consumer behavior : buying, having, and being

Solomon, Michael R. - 1996 - 3. ed

Persistent link: https://www.econbiz.de/10000532680

Benign ... or be mine?

Solomon, Michael R. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 140-142

Persistent link: https://www.econbiz.de/10009679342

Consumer behavior : buying, having, and being

Solomon, Michael R. - 2013 - 10. ed., global ed.

Persistent link: https://www.econbiz.de/10009522744

The truth about what customers want

Solomon, Michael R. - 2008 - 1. print.

Persistent link: https://www.econbiz.de/10003681782

The truth about what customers really want

Solomon, Michael R. - 2009 - 1. publ. in Great Britain

Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate...

Persistent link: https://www.econbiz.de/10003816405

Consumer behavior : buying, having, and being

Solomon, Michael R. - 2011 - 9th ed

Persistent link: https://www.econbiz.de/10003885612

Conquering consumerspace : marketing strategies for a branded world

Solomon, Michael R. - 2003

Persistent link: https://www.econbiz.de/10012673324

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