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1
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
2
Information cost and consumer choices of healthy food
Zhu, Chen
;
Lopez, Rigoberto A.
;
Liu, Xiaoou
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011643741
Saved in:
3
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
4
Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
5
Consumer responses to front-of-package labeling in the presence of information spillovers
Zhu, Chen
;
Lopez, Rigoberto A.
;
Liu, Xiaoou
- In:
Food policy : economics planning and politics of food …
86
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012319726
Saved in:
6
The contribution of shadow banking risk spillover to the commercial banks in China : based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model
Zhu, Chen
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2153-2181
Persistent link: https://www.econbiz.de/10014418081
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7
Should further mergers be allowed? : product differentiation and merger in the external audit market
Liu, Yizao
- In:
Applied economics
46
(
2014
)
7/9
,
pp. 741-749
Persistent link: https://www.econbiz.de/10010398961
Saved in:
8
Household demand and willingness to pay for hybrid vehicles
Liu, Yizao
- In:
Energy economics
44
(
2014
),
pp. 191-197
Persistent link: https://www.econbiz.de/10010457223
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9
The effects of competitors on new product launch and market expansion in the hybrid car market
Liu, Yizao
- In:
Empirical economics : a journal of the Institute for …
55
(
2018
)
4
,
pp. 1849-1868
Persistent link: https://www.econbiz.de/10011950340
Saved in:
10
Safer or cheaper? : traffic safety, vehicle choices and the effect of new corporate average fuel economy standards
Liu, Yizao
- In:
Resource and energy economics
49
(
2017
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011891798
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