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Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter; Schulz, Sebastian - In: Handbook of research on mobile marketing management, (pp. 173-189). 2010
Persistent link: https://www.econbiz.de/10003919361
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Mobile Customer Relationship Management (mCRM) : constraints and challenges
Silberer, Günter; Schulz, Sebastian - 2012
Persistent link: https://www.econbiz.de/10009575378
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The impact of socio-psychological factors on consumer ethnocentrism and purchase intentions among South African consumers
Madinga, Nkosivile Welcome; Lazo, Simone; Schulz, Sebastian - In: Journal of African business 25 (2024) 4, pp. 831-855
Persistent link: https://www.econbiz.de/10015183430