Purpose: Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when the claim comes directly from the company. This paper aims to demonstrate how to reduce consumer CSR...

Purpose This research aims to demonstrate that coupons with short durations for redemption can backfire, lowering consumers’ attitudes toward the company. Design/methodology/approach Two experimental studies in the restaurant context demonstrate the backfire effect. A boundary condition of the...

It is in society's best interest for people to consume sustainably. However, some consumers are less likely to do so, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender gap by identifying methods to improve men's responses...