Purpose: The aim of this research is to examine the key determinants influencing the success of new service development projects (NSDPs) across four service typologies context. Design/methodology/approach: The researchers used the scenario-based survey method in an NSDP setting. Structural...

Purpose: The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the marketing information system management capability (MkISMC). Although many service firms apprehend the return...

Purpose: Few well-documented studies have explained the importance of researching firms' marketing analytics capability (FMAC). In spite of its significance, there is scant attention to conceptualising and empirically investigating FMAC and its consequences in a data-driven business context....

Purpose: This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers'...

Purpose: The purpose of this study is to examine the pre-training and post-training variables influencing employee training effectiveness in the banking industry in this era of the digital age. Design/methodology/approach: This study adopted a cross-sectional research design and a structured...

Purpose: The purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context. Design/methodology/approach: A questionnaire was distributed to 247 BoP customers in Bangladesh. Data were analysed by employing confirmatory factor...

Purpose: This study aims to provide insight into the operational factors of big data. The operational indicators/factors are categorized into three functional parts, namely synthesis, speed and significance. Based on these factors, the organization enhances its big data...

Purpose: The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior of local fashion clothing brands. The study also examines the influence of central and peripheral route on...

Purpose: This study aims to investigate the impact of firms' information system management capabilities on competitive performance for achieving sustainable development goals (SDGs). It also examines the moderating effects of multi-sensory stimuli capability on firms' competitive performance....