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Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory....
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Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing,...
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