Purpose – The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption. Specifically, it seeks to examine how young people – both volunteers and non-volunteers – understand and...

Purpose – The purpose of this paper is to map out the soft and hard infrastructures that may have contribute to the SRI indices development in China. As part of the research, the author particularly focuses on the governance, reporting and transparency of corporate sustainability issues in...

Purpose – This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach – Reflecting in detail on one researcher's experience of incorporating this...