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Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Xie, Yu Henry; Suh, Taewon; Kwon, Ik-whan G. - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 858-877
Persistent link: https://www.econbiz.de/10008664035
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Exhibited trust and excessive knowledge specificity : a competitive altruism hypothesis
Suh, Taewon - In: Industrial marketing management : the international … 62 (2017), pp. 51-60
Persistent link: https://www.econbiz.de/10011707051
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Transaction cost determinants and ownership-based entry mode choice : a meta-analytical review
Zhao, Hongxin; Luo, Yadong; Suh, Taewon - In: Journal of international business studies : JIBS ; an … 35 (2004) 6, pp. 524-544
Persistent link: https://www.econbiz.de/10002533082
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
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Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon; Moradi, Masoud - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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Communications infrastructure and traditional determinants of inward foreign investment : a comparison of developed and emerging markets
Suh, Taewon; Boggs, David J. - In: Competitiveness review : an international business … 21 (2011) 2, pp. 205-223
Persistent link: https://www.econbiz.de/10009155016
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Proximal and distal influences of project creativity in international marketing teams
Suh, Taewon; Badrinarayanan, Vishag - In: International marketing review 31 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010375164
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Reassessing firm size in international marketing research
Suh, Taewon; Yi, Ha-chin; Houston, Mark B. - In: Journal of global marketing 24 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008987049
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The impact of mission fulfillment on the internal audience : psychological job outcomes in a services setting
Suh, Taewon; Houston, Mark B.; Barney, Steven M.; Kwon, … - In: Journal of service research : JSR 14 (2011) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10008826885