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Strategic communication during change
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Villi, Mikko
- In:
The Routledge handbook of strategic communication
,
(pp. 533-544)
.
2015
Persistent link: https://www.econbiz.de/10010469606
Saved in:
2
Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Laine, …
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
Saved in:
3
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
4
Understanding Finns' attitudes toward Economic and Monetary Union
Moisander, Johanna
-
1998
Persistent link: https://www.econbiz.de/10000982206
Saved in:
5
Sources of attitude-behavior inconsistency in consumption involving environmental issues
Moisander, Johanna
-
1994
Persistent link: https://www.econbiz.de/10000887163
Saved in:
6
General attitudes in the theory of reasoned action framework : the influence of consumers' pro-environmental attitudes on their commuting intentions
Moisander, Johanna
;
Uusitalo, Liisa
-
1995
Persistent link: https://www.econbiz.de/10000915160
Saved in:
7
Doing sensory ethnography in consumer research
Valtonen, Anu
;
Markuksela, Vesa
;
Moisander, Johanna
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 375-380
Persistent link: https://www.econbiz.de/10003997146
Saved in:
8
Psychological regimes of truth and father identity : challenges for Work/Life Integration
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Organization studies : an international …
32
(
2011
)
4
,
pp. 509-526
Persistent link: https://www.econbiz.de/10009153825
Saved in:
9
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
10
Different games, different rules : making sense of business and society in the media
Hirsto, Heidi
;
Moisander, Johanna
- In:
Limits to globalization : national borders still matter
,
(pp. 200-218)
.
2014
Persistent link: https://www.econbiz.de/10010259229
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