The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

Events field was transform into an industry at the middle to the latter half of the twentieth century. Events industry became a growing global business as the role and impact of events in society is recognized more than ever. Nowadays events have substantially increased in number, size and...

Religiosity represents one of the most valorized personal realities of humans. The purpose of this research is to find the peoples’ perspective on their own Religiosity. The main objective was to identify the most important benefits and the biggest cost or sacrifice that believers perceive in...

The economic, social and geopolitical context we are going through is characterized by an atypical dynamic, as complex as it is challenging. Companies are facing significant changes in production costs, access to raw materials and labor, financing opportunities and last but not least, consumer...

The article provides a systematic literature review of market segmentation in the business-to-consumer (B2C) sector. Market segmentation is a critical component of strategic marketing, as it enables companies to identify and target specific groups of consumers with relevant products and...

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro...

The aim of this article is to underline the actual trends regarding tourism destinations, which are presented on social media channels by the most important international tourism organizations. Social media is nowadays one of the most popular way of communication due to the extremely large...

Purpose According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local...

The research paper approaches the sustainable tourism topic, which is discussed at national level and has a significant impact upon the economic development and the international image of Romania. Its objectives are to minimize the negative effects on the environment, to protect the cultural...

Romanian Tourism has undergone considerable changes in the transition to the market economy. These changes, together with inappropriate solutions adopted by the authorities, led to a mismatch between what the Ministry of Tourism (MT)/ National Authority for Tourism (NAT) communicates and...