Purpose: Artificial neural network (ANN) models, part of the discipline of machine learning and artificial intelligence, are becoming more popular in the marketing literature and in marketing practice. This paper aims to provide a series of tests between ANN models and competing predictive...

Purpose: This paper aims to evaluate the behavior of micro and macro business networks in a trade show context. The following questions are addressed: How do business networks impact organizational learning at trade shows? Can relational ties between networks influence organizational learning?...

Purpose: This paper aims to illustrate the interface between emotional intelligence (EI), trust and organizational learning in the context of a trade show environment. Design/methodology/approach: Theoretical underpinnings of this conceptual study include appraisal theory of emotions....

This paper's aim is to provide a conceptual framework explaining drivers of service brand equity. It refers to the trade show industry as an example for an international, highly competitive environment, where service providers face the challenge to differentiate themselves from competing brands....