The return on trade show information (RTSI) : a conceptual analysis
Harriette Bettis-Outland; Jane S. Cromartie; Wesley J. Johnston; Aberdeen Leila Borders
| Year of publication: |
2010
|
|---|---|
| Authors: | Bettis-Outland, Harriette ; Cromartie, Jane S. ; Johnston, Wesley J. ; Borders, Aberdeen Leila |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 268-271
|
| Subject: | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management | Informationseffizienz | Informational efficiency | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976054