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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan; Ko, Yong Jae; Tasci, Asli; Arai, Akiko; … - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko; Ko, Yong Jae; Asada, Akira; Connaughton, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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A FUN-SCALE for understanding the hedonic value of a product : the destination context
Tasci, Asli D. A.; Ko, Yong Jae - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 162-183
Persistent link: https://www.econbiz.de/10011484724
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Athlete reputational crisis and consumer evaluation
Sato, Shintaro; Ko, Yong Jae; Park, Chanmin; Tao, Weiting - In: European Sport management quarterly : ESMQ 15 (2015) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
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Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric; Ko, Yong Jae; Morris, Jon D.; … - In: Psychology & marketing 32 (2015) 10, pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
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Experimental research in sport consumer behavior
Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
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Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan; Ko, Yong Jae - In: Psychology & marketing 33 (2016) 9, pp. 678-691
Persistent link: https://www.econbiz.de/10011560100