A FUN-SCALE for understanding the hedonic value of a product : the destination context
Asli D. A. Tasci, Yong Jae Ko
| Year of publication: |
January-April 2016
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|---|---|
| Authors: | Tasci, Asli D. A. ; Ko, Yong Jae |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 162-183
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| Subject: | Experiential marketing | hedonic consumption | scale development | destination | fun | exploratory factor analysis | confirmatory factor analysis | Faktorenanalyse | Factor analysis | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Destinationsmanagement | Destination management | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1038421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484724