This research investigates the Global Financial Crisis in South Asia and its impact on SMEs sector in Pakistan by using GE model. The main objectives of this research are to provide detailed overview of Globalization economic crisis and SMEs sector by using the General Equilibrium Model. Data...

This research investigates the performance of HBL with compare with MCB in Pakistan. Data were collected from various secondary sources annual reports, State Bank reports of HBL and MCB branches operated in Pakistan. The main reason of slow growth Pakistan was the low down of deposit rates of...

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

The main objective this research study to estimate the price elasticity, price shock and consumption demand of sugar in Pakistan. Time series data from 1990-2013 were taken from various secondary sources, the data series is stationary if its mean (Exi) and variance (Xt) are constant over the...

Purpose – The purpose of this paper is to quantify and analyze the relative impact of agriculture Trade liberalization and South Asian Free Trade Agreement (SAFTA) over the global economic welfare. The objectives are to analyze and quantify the potential economic cost and benefits of the...

This ethnographic study was conducted in Coastal Region of Sindh-Pakistan with the aim of assessing the problems of rural development interventions during the last twenty years. The main objectives of the study were; to identify major intervention areas, examine community perceptions of...