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ECONIS (ZBW)
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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
2
Conflict handling styles in international joint ventures : a cross-cultural and cross-national comparison
Wang, Cheng Lu
;
Lin, Xiaohua
;
Chan, Allan K.
;
Shi, Yizheng
- In:
Management international review : mir ; journal of …
45
(
2005
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10002628258
Saved in:
3
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
4
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
5
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
6
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
7
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
8
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
9
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
10
Brand management and consumer experience in emerging markets: directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International Marketing Review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10014828123
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