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1
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
2
An analysis on the effects of a change of wages on capital and consumption
Martín Herrán, Guiomar
- In:
Anales de estudios económicos y empresariales
9
(
1995
),
pp. 185-196
Persistent link: https://www.econbiz.de/10001210581
Saved in:
3
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International Transactions in Operational Research
(
2021
)
Persistent link: https://www.econbiz.de/10012809955
Saved in:
4
Towards an ecological technology for global growth in a North-South trade model
Cabo García, Francisco José
;
Escudero Puebla, Elena
; …
- In:
The journal of international trade & economic development
11
(
2002
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10001638629
Saved in:
5
Transfer mechanisms inducing a sustainable forest exploitation
Martín Herrán, Guiomar
;
Tidball, Mabel
- In:
Optimal control and dynamic games : applications in …
,
(pp. 85-103)
.
2005
Persistent link: https://www.econbiz.de/10003107994
Saved in:
6
Efficient markov perfect nash equilibria : theory and application to dynamic fishery games
Martín Herrán, Guiomar
;
Rincón-Zapatero, J.P.
- In:
Journal of economic dynamics & control
29
(
2005
)
6
,
pp. 1073-1096
Persistent link: https://www.econbiz.de/10002855718
Saved in:
7
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
8
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
9
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
Saved in:
10
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
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