Purpose – The purpose of this paper is to explore the drivers of customer participation for value co-creation among bottom of the pyramid (BOP) customers. In addition, the difference, if exists, between the perception of customer and marketers belongs to this segment about the drivers of...

Purpose – This study aims to identify various enablers and the inter-relationships among them in adopting social sustainability measures in the supply chain. Social sustainability in the supply chain has received growing attention in the recent years, due to growing awareness on equity, health...

The aim of this paper which has a direct impact on the development of rural people. Another objective is to identify interrelationships among them along with their driver and dependence power, with special reference to India, where government policies identified have a special role to play. A...

Purpose: It is a fact that there is a great deal of knowledge gap in the existing supply chain management literature, especially on sustainable practices followed by emerging-markets manufacturing industries. Therefore, this paper aims to study sustainable supply chain practices and its...