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Consumer attitudes towards electric vehicles

Bennett, Roger; Vijaygopal, Rohini - In: European Journal of Marketing 52 (2018) 3/4, pp. 499-527

Purpose: The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being...

Persistent link: https://www.econbiz.de/10012067900

Driverless futures : current non-drivers' willingness to travel in driverless vehicles

Kottasz, Rita; Bennett, Roger; Vijaygopal, Rohini; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1656-1689

Persistent link: https://www.econbiz.de/10012802295

Exploring mobility and transportation technology futures for people with ambulatory disabilities : a science fiction prototype

Bennett, Roger; Vijaygopal, Rohini - In: Technovation : an international journal of technical … 133 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014552098

Who gives to food banks? : a study of influences affecting donations to food banks by individuals

Bennett, Roger; Vijaygopal, Rohini; Kottasz, Rita - In: Journal of nonprofit & public sector marketing 35 (2023) 3, pp. 243-264

Persistent link: https://www.econbiz.de/10014321319

Initiation, marketing and branding of smart city projects : a study of decision processes

Vijaygopal, Rohini; Bennett, Roger; Savani, Sharmila - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1833-1861

Persistent link: https://www.econbiz.de/10014450146

Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom

Vijaygopal, Rohini; Dibb, Sally - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 47-56

Persistent link: https://www.econbiz.de/10009550814

Bennett, Roger - 1997 - 3. ed.

Persistent link: https://www.econbiz.de/10004312546

International marketing : strategy, planning, market entry & implementation

Bennett, Roger - 1998 - 2. ed.

Persistent link: https://www.econbiz.de/10004376796

Small business survival : strategies for delivering growth and staying profitable

Bennett, Roger - 1998 - 2. ed.

Persistent link: https://www.econbiz.de/10004376954

The handbook of European advertising : media planning, marketing analysis and country-by-country profiles

Bennett, Roger - 1993

Persistent link: https://www.econbiz.de/10004144878

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