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Mathematics is good for the mind and body : children make better food choices after solving math problems
Lim, Mikyoung; Abell, Annika; Szocs, Courtney; Biswas, … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10014633427
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Food and technology : using digital devices for restaurant orders leads to indulgent outcomes
Abell, Annika; Biswas, Dipayan; Arroyo, Christian Camilo - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1673-1691
Persistent link: https://www.econbiz.de/10015192951
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Effects of sampling healthy versus unhealthy foods on subsequent food purchases
Biswas, Dipayan; Abell, Annika; Lim, Mikyoung; Inman, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 197-212
Persistent link: https://www.econbiz.de/10015192995
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014228861
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Curvy digital marketing designs : virtual elements with rounded shapes enhance online click-through rates
Biswas, Dipayan; Abell, Annika; Chacko, Roger - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 552-570
Persistent link: https://www.econbiz.de/10015338593
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Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation
Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273
Persistent link: https://www.econbiz.de/10010401142
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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Shining light on atmospherics : how ambient light influences food choices
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011650438