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Morrin, Maureen
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
2
On the other hand ... : enhancing promotional effectiveness with haptic cues
Maille, Virginie
;
Morrin, Maureen
;
Reynolds-McIlnay, Ryann
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10012177920
Saved in:
3
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
Saved in:
4
No longer green with envy : Objectifying and destroying negative consumer emotions
Soesilo, Primidya K. M.
;
Morrin, Maureen
;
Onuklu, Nese …
- In:
Journal of Consumer Affairs
55
(
2021
)
3
,
pp. 1111-1138
Persistent link: https://www.econbiz.de/10012635911
Saved in:
5
From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness
Ye, Ning
;
Morrin, Maureen
;
Kampfer, Kristina
- In:
Journal of Consumer Psychology
30
(
2019
)
1
,
pp. 96-124
Persistent link: https://www.econbiz.de/10012083055
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6
A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
Saved in:
7
Mitigation in marketing : concept, definition, and scope
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
61
(
2024
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10015168279
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8
The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
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9
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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10
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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